Privacy Policy
This Privacy Policy describes how Rozel Furnishing Pte Ltd (“Rozel Furnishing”, “we”, “us”, “our”) collects, uses, and discloses your personal information when you visit, use, or make a purchase from Rozel Furnishing (the “Services”).
Rozel Furnishing operates this store and website, including all related information, content, features, tools, products, and services to provide you with a curated shopping experience. Our Services are powered by Shopify, which enables us to provide the Services to you.
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect or Process
“Personal information” means information that identifies or can reasonably be linked to an individual. It does not include anonymised or de-identified data.
Depending on how you interact with our Services, we may collect or process the following categories of personal information:
Contact Details
- Name
- Billing address
- Shipping address
- Phone number
- Email address
Transaction & Payment Information
- Order details
- Items purchased
- Transaction history
- Payment confirmation
- Payment method information
Payment card details are processed securely by third-party payment providers and are not stored directly by Rozel Furnishing.
Account Information
- Account credentials
- Preferences and settings (if applicable)
Customer Communications
- Information you provide when contacting us via email, WhatsApp, forms, showroom enquiries, or customer support
Device & Usage Information
- IP address
- Browser type
- Device identifiers
- Interaction data (such as pages viewed or time spent on the website)
Sources of Personal Information
We collect personal information from:
- Directly from you when you place orders, make enquiries, or communicate with us
- Automatically through cookies and similar technologies when you use our website
- Service providers such as Shopify, payment processors, logistics partners, and IT vendors
- Business partners involved in fulfilment, delivery, marketing, or customer support
How We Use Your Personal Information
We use personal information for the following purposes:
To Provide & Manage Our Services
- Process orders, payments, deliveries, servicing, and warranty claims
- Communicate order updates, delivery schedules, and service notifications
- Arrange logistics, installation, and after-sales support
Customer Support & Servicing
- Respond to enquiries, complaints, servicing, repair, and warranty matters
- Verify orders and assess service eligibility
Marketing & Communications
- Send promotional emails or messages where permitted by law
- Display relevant advertisements and product recommendations
- You may opt out of marketing communications at any time.
Security & Fraud Prevention
- Detect and prevent fraudulent or unauthorised activity
- Protect customers, transactions, and business operations
Legal & Compliance Purposes
- Comply with applicable laws and regulations
- Enforce our Terms of Service, Return & Refund Policy, Warranty Policy, and other agreements
How We Disclose Personal Information
We may disclose personal information only where necessary, including:
- Shopify, to operate and support our online store
- Payment gateways, logistics providers, and servicing partners
- Marketing and analytics partners, where permitted by law
- Affiliated companies within our corporate group
- Authorities or legal advisors, where required by law
We do not sell personal information.
Relationship with Shopify
Our Services are hosted on Shopify. Shopify collects and processes personal information relating to your access to and use of the Services in order to operate and improve its platform.
Your information may be shared with Shopify and its partners, including those located outside Singapore. Shopify is responsible for personal information it processes independently for its own purposes.
More information is available at: https://privacy.shopify.com/en
You may also manage rights relating to Shopify-processed data via the Shopify Privacy Portal.
Third-Party Links
Our Services may contain links to third-party websites or platforms. Rozel Furnishing is not responsible for the privacy practices of those third-party sites. You should review their privacy policies separately.
Children’s Data
Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.
Data Security & Retention
We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is completely secure.
We retain personal information only for as long as necessary to:
- Fulfil orders and services
- Comply with legal obligations
- Resolve disputes and enforce policies
Your Rights & Choices
Depending on your location, you may have rights to:
- Access your personal information
- Request correction or deletion
- Request data portability
- Withdraw consent for marketing communications
Requests may be submitted using the contact details below. We may need to verify your identity before processing requests.
International Data Transfers
Your personal information may be transferred, stored, or processed outside Singapore, including in jurisdictions where Shopify or our service providers operate.
Where required, we rely on recognised safeguards such as contractual protections to ensure appropriate data protection standards.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Updates will be posted on our website with a revised “Last updated” date.
Contact Us
For questions, requests, or complaints regarding this Privacy Policy or your personal information:
📧 Email: rozelfurnishingsg@gmail.com

Not Just Different, But Great Difference
Our mission is simple: not just to be different, but to make a great difference. That means constantly improving the way we source, design and deliver our furniture so that you enjoy better quality and better value, year after year.
- Quality products at honest prices – by rethinking how furniture is sourced, designed and sold
- Constant improvement – actively looking for new and better ways to bring more value
- Homes first, not just products – every collection is curated with real Singapore homes in mind

Quality Craftsmanship, Honest Pricing
Today, Rozel offers full-home solutions for the living room, bedroom and dining room, alongside wardrobes and feature walls. From leather and fabric sofas to dining sets, bedframes, mattresses and custom wardrobes, every piece is chosen with real Singapore homes in mind – HDBs, condos and landed properties of all sizes.
What We Offer
Living & Dining
A wide range of sofas and dining sets in various materials – from leather and fabric to marble and sintered stone – designed to balance comfort, style and everyday durability.
Bedroom Solutions
Bedframes, mattresses and bedroom sets that help you create practical, hotel-inspired sleeping spaces with quality construction.
Custom Storage
Customisable wardrobes and feature walls with options for sizes, layouts and interiors to fit different room sizes, with fast delivery and installation.

Why Singaporeans Choose Rozel?
More than a decade in the market – reflecting staying power in a competitive industry
- Designer looks without designer mark-ups – making designer-style furniture accessible to everyday homeowners
- Local team, local understanding – tuned in to Singapore floorplans, lifestyle habits and aesthetic preferences
- Full-home solutions under one roof – plan an entire home in a single visit
- Customer-focused service – patient, helpful showroom staff and personalised recommendations
Visit Our Showrooms Across Singapore
Experience our furniture in person. Our friendly teams are ready to help you find the perfect pieces for your home.
Central Showroom
📍 51 Sims Avenue
Singapore 387414
🕒 Opening Hours:
Mon - Fri: 11:30 AM - 9:00 PM
Sat, Sun & Public Holidays: 11:30 AM - 9:00 PM
🚗 Getting Here:
• Near Aljunied MRT (5 min walk)
• Parking available
South Showroom
📍 1 Labrador Villa Road
Singapore 118981
🕒 Opening Hours:
Mon - Fri: 11:30 AM - 9:00 PM
Sat, Sun & Public Holidays: 11:30 AM - 9:00 PM
🚗 Getting Here:
• Near Labrador Park MRT
• Parking available
Frequently Asked Questions
Do I need an appointment to visit your showrooms?
Do I need an appointment to visit your showrooms?
Walk-ins are always welcome at all our showrooms! However, we recommend booking an appointment via WhatsApp for:
• Personalized one-on-one consultations
• Dedicated time with our design team
• Avoiding wait times during peak hours (weekends & public holidays)
• Discussing custom furniture options
You can book instantly via WhatsApp:
• Central: +65 8087 4098
• South: +65 8962 6190
What are your showroom opening hours?
What are your showroom opening hours?
All three showrooms operate on the same schedule:
Monday - Sunday: 11:00 AM - 8:30/9 PM
Public Holidays: 11:00 AM - 8:30/9 PM
We're open 7 days a week, including public holidays, so you can visit at your convenience!
Which showroom should I visit?
Which showroom should I visit?
All showrooms carry our full furniture range, but each has unique features:
📍 CENTRAL (Sims Avenue)
Best for: Convenient MRT access, full product range
Perfect if: You're coming from central/east Singapore
📍 SOUTH (Labrador Villa)
Best for: Premium collections, comfortable viewing space
Perfect if: You're coming from south/west Singapore
Not sure? Contact any showroom via WhatsApp and we'll help you choose!
Is parking available at your showrooms?
Is parking available at your showrooms?
Yes! Parking is available at both locations:
• Central (Sims Avenue): Parking available
• South (Labrador Villa): Parking available
If you're taking public transport, our Central and South showrooms are near MRT stations (Aljunied and Labrador Park respectively).
Can I test the furniture before buying?
Can I test the furniture before buying?
Absolutely! We encourage you to:
✓ Sit on our sofas and test comfort levels
✓ Lie down on mattresses to find your perfect firmness
✓ Open wardrobe doors and drawers to check quality
✓ Feel the leather and fabric materials
✓ See colors and finishes in person
Our showroom teams are here to answer questions and help you make the right choice for your home.
Do you offer customization options at the showroom?
Do you offer customization options at the showroom?
Yes! Visit any showroom to explore customization for:
• Sofa configurations (L-shape, U-shape, modular)
• Leather types and colors
• Fabric selections
• Wardrobe sizes and internal layouts
• Dining table materials (marble, sintered stone, wood, glass)
Our team will show you samples and help you design furniture that fits your space perfectly.
and explanation for the question here.
Can I get design advice and recommendations?
Can I get design advice and recommendations?
Yes! Our friendly showroom teams provide:
• Free design consultations
• Personalized furniture recommendations based on your floor plan
• Help mixing and matching styles (Scandinavian, industrial, minimalist, resort)
• Advice on furniture sizing for HDBs, condos, and landed homes
• Color and material coordination tips
Bring your floor plan or room measurements for the best recommendations!
What payment methods do you accept?
What payment methods do you accept?
We accept various payment methods for your convenience:
• Cash
• Credit/Debit cards
• PayNow
• Bank transfer
• Installment plans (ask in-store for details)
Our team can discuss payment options and any ongoing promotions during your visit.
Do you offer delivery and installation services?
Do you offer delivery and installation services?
Yes! We provide:
✓ Island-wide delivery across Singapore
✓ Professional installation services
✓ Fast delivery for in-stock items
✓ Scheduled delivery appointments
Delivery fees and timelines vary by product and location. Our showroom team will provide exact details when you make your purchase.
Are there showroom-exclusive promotions?
Are there showroom-exclusive promotions?
Yes! We often have:
• Showroom-only discounts
• Display set clearance deals
• Bundle promotions
• Seasonal sales
Visit our showrooms or contact us via WhatsApp to learn about current promotions.


